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Professor
Forest Products Marketing
Office: 119D Richardson Hall
Email:
Research
My main areas of focus are organizational innovation, transition to bioeconomy, and corporate social responsibility.
Education
B.S., Forest Products Business Management, University of Idaho, 1990
Ph.D., Forest Products Marketing, Virginia Tech University, 1994
Teaching
WSE 455/555 Industrial Marketing in the Forest Sector
Current Projects
- Factory grown wood, what the future
- Open innovation in manufacturing
Textbook: Strategic Marketing in the Global Forest Industries