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Professor
Forest Products Marketing
Office: 119D Richardson Hall
Email:
Research
My main areas of focus are organizational innovation and bioeconomy transition.
Education
B.S., Forest Products Business Management, University of Idaho, 1990
Ph.D., Forest Products Marketing, Virginia Tech University, 1994
Teaching
WSE 455/555 Industrial Marketing in the Wood Products
Current Projects
- Innovation in the forest sector (with FAO Rome)
- Consumer percptions of wood buildings
- Business failure in prefab housing
- Social network analysis in the western hardwood sector
Textbook: Strategic Marketing in the Global Forest Industries