OREGON STATE UNIVERSITY

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Professor
Forest Products Marketing

Office: 119D Richardson Hall
Email:

Research
My main areas of focus are organizational innovation, transition to bioeconomy, and corporate social responsibility.


Education
B.S., Forest Products Business Management, University of Idaho, 1990
Ph.D., Forest Products Marketing, Virginia Tech University, 1994


Teaching
WSE 455/555 Industrial Marketing in the Forest Sector


Current Projects
- Gender diversity in the global forest sector
- Open innovation in manufacturing
- Cross sector collaboration in the forest sector
- Industry 4.0 readiness among US forest products manufacturers
- An analysis of the wood and concrete industry rhetoric


Textbook: Strategic Marketing in the Global Forest Industries